4 Trends Shaping the Future of Content Marketing

February 7, 2022
By: Pablo Calvo
Photocredit: https://unsplash.com/@daria_kraplak

During the last two decades, the rapid pace of advancement in the technology realm has changed the face of marketing as we know it. From the 90s when the internet was considered a novelty, to now when most people are perpetually tethered to their phones, marketing has had to adapt to the evolving digital trends and changing consumer demands. In order to keep reaching audiences effectively, it is imperative for content marketers to adapt their strategies to stay on top of things. 

Here are four current trends that are shaping the content marketing strategies of tomorrow!

1. The Age of Information

With the internet being home to an endless barrage of targeted ads and paid sponsorships, escaping branded content is impossible in the digital age. While being inundated with this constant stream of information can get overwhelming, 77% of Americans report that they prefer having easy access to information to make better decisions. As consumers get increasingly comfortable with handling an information overload, their demand for quality content is predicted to increase. The average contemporary consumer is research-oriented and adept at scouring the internet for insightful content. Providing quality blogs, videos and guides and using industry-standard SEO practices is a great way for brands to expand their reach and make a connection with their target market. By forging a connection via branded content, brands can not only spread awareness about their offerings but also turn viewers into customers. 

2. The Reign of Video Content Continues

With a phone in every hand, it is no surprise that people are watching more and reading less. From using screen recording software like Jumpshare to facilitate teamwork to making use of visual content to engage audiences, businesses have had to evolve to keep up with emerging industry trends. According to a report by Cisco, it is predicted that by the time we are through 2022, 82% of global internet traffic will come from video content being consumed. With so much potential for growth, marketers are jumping on the video bandwagon to captivate audiences with powerful messages that would be difficult to execute in other mediums. 

3. Power in Numbers

With over 24 million e-commerce stores out there, businesses are struggling to find a way to outshine their competitors and carve out their identity in the competitive landscape. Brands are finding out that building a community can help them stand out in the crowded market. Whether you want to reach a wider audience or build up trust in your brand, creating a platform for like-minded individuals can encourage sales. While the results might not be instantaneous, community marketing is a long but rewarding process that engages customers and encourages long term loyalty. 

4. Long-tail Keywords are Key

For a long time, marketers were focussing all their efforts on detailed long-form blogs. However, recently the realm of content marketing has seen a shift away from lengthy guides to quick and easy to read formats. While users appreciate short-form content, the opposite is true for keywords. Using long-tail keywords allows you to not only target a niche but also remain specific and direct. Furthermore, long-tail keywords also tend to rank better on Google, allowing you to generate more organic traffic and weed out competition. 

Navigate Your Way Towards a Relevant Audience

In today’s overcrowded digital landscape, having a website or social media profile is not enough to make an impression and sustain your brand presence. If you are not easily accessible via the internet, your competitors will take your place, slowly nudging you towards obsolescence. In order to access your full potential as a business, you need to invest in building up an online presence that reflects your brand values. From having an optimized website to PPC campaigns across social media platforms, an effective digital marketing campaign combines multiple elements to increase your reach and turn engagement into leads. Having seasoned professionals like Digiboost on your side can help you take a more strategic approach to SEO, helping you attract your niche audience and actualize your potential for growth.

Contact the team at Digiboost to schedule a consultation and set your business on the path to unparalleled growth.

About the Author

Pablo Calvo

Pablo lives in San Antonio, TX with his wife and two sons. He spends most of his time playing at work and working at play, with the same goal: having fun doing it. If you’d like to connect with Pablo, you can find him at linkedin.com/in/pablocalvo322.