3 E-Commerce Platforms Explained

If you have ever had to sit down and choose an e-commerce platform for your company or business, then you know its a bit of a struggle when it comes to choosing the right one. With new apps and platforms regularly coming onto the scene, it can be hard to figure out which one might be the right platform for you and your business. Since we’re your friends in the web business, we thought we’d take out some of the guesswork for you by listing our top choices below.  

WooCommerce

At Digiboost, we use WooCommerce regularly and recommend it to our clients often. With WordPress being 35% of the global market share, WooCommerce is the easiest way to adapt an e-commerce solution to the platform. If you want to extend the functionality of the base WooCommerce platform, there are virtually thousands of plugins that can be uploaded for free or purchased that don’t have to be custom coded. This can save a business owner significant money in development costs. Because WordPress and WooCommerce are built and supported by Automattic, WordPress’ parent company, you know that the compatibility between the systems works efficiently and flawlessly. If you are a hands-on type of business owner, you’ll appreciate the ability to work in a simple user interface that rivals packaged solutions like Shopify and BigCommerce, which we’ll discuss in this article.

BigCommerce

BigCommerce  is known for is for having strong SEO (Search Engine Optimization) capabilities, and anyone who knows anything about web development will tell you that having a high SEO score on your site is definitely one of the most important things for your site. The plans for BigCommerce start at around $29 and will come with some cool features like checkout codes, gift cards, unlimited bandwidth, and reporting, but this will only be good for businesses making less than $50k a year. BigCommerce is a packaged solution, and offers great themes and layouts for building your website.

Shopify

The last product to discuss is actually one of the most popular e-commerce platforms being used today, Shopify. Shopify is a great tool you can use if you plan on selling on platforms such as Instagram or Facebook, or even if you plan to drop-ship. If you plan to rely on SEO rankings to make your sales and drive your traffic, Shopify isn’t the best solution. E-commerce on a WordPress site or a platform like BigCommerce would have more impact on SEO. Shopify does offer some great things that few platforms do, like 1-click-selling and is easy to set up. In fact, with an intuitive interface, beginners can learn how to work Shopify relatively quickly. 

If you’re interested in integrating e-commerce into your website, contact us, your friends in the web business.