3 E-Commerce Platforms Explained

Woman researches e-commerce platforms for her small business.

If you have ever had to sit down and choose an e-commerce platform for your company or business, then you know its a bit of a struggle when it comes to choosing the right one. With new apps and platforms regularly coming onto the scene, it can be hard to figure out which one might … Read more

Choosing Photography for your Website

choosing photography for your site

When creating a website for yourself, no matter if it’s for a business, hobby, or for just because, one of the most important things about your website is going to be the creative content. Can you recall a time you visited someone’s website and they either had really badly written content or images that were … Read more

Top 3 WordPress Page Builders: A Comparison

top 3 page builders for wordpress

When it comes to building your own website, it can be pretty tough, even for those who have plenty of web building experience. As a result, web developers are always in high demand and can charge pretty high prices for their development work. While there are platforms that let you create your own site by … Read more

Facebook Launches $100M Program to Support Small Business During COVID-19

Facebook launches program to benefit small businesses during COVID-19.

Let’s face it, anytime you hear any news about Mark Zuckerberg and his Facebook adventures, it’s not always positive. But recently, Facebook has been cast in some positive light. With the recent outbreak of COVID-19 spreading across the world like wildfire, many businesses of all backgrounds have been forced to either make huge budget cuts, … Read more

Everything You Need to Know About Bounce Rates

Reducing bounce rate

Bounce rate is an important metric that is perhaps among the first measures used when analyzing a website’s performance. It measures the traffic and the health of a website in terms of audience engagement. Here’s everything you need to know about this metric. What is Bounce Rate? When a user visits your website and stays … Read more

Easy SEO Checks: How to Tell if a Site Has Been Effectively Treated with Search Engine Optimization

You might be wondering how to determine if a website, maybe your own, has been treated for proper search engine optimization. As part of your requirements gathering, you’ll need to check what has and hasn’t been done on the existing site, so that you can make an appropriate recommendation. It’s not enough to ask the … Read more

Content Marketing Primer

Content marketing has often been described as a method of “pulling” rather than “pushing”; your goal, as a business, is is to attract and engage customers by allowing them to make their own decisions about your product or service, rather than trying to sell them on it. Neil Patel and Kathryn Aragon’s Advanced Guide to … Read more

Educate Your Audience

Every time Google rolls out another Panda, Penguin, or (insert animal here) update, the Internet goes wild with speculation on the best way to come out on top in search rankings. We saw this most with Panda 4.0 and the chatter gets louder as a new Internet marketing genius explains the new secret sauce to … Read more

SEO Backwards & Forwards: 2018 Trends & 2019 Predictions

As we roll into a brand-new calendar year for SEO, it seems only appropriate to reflect on the momentous changes that occurred from a search-engine ranking perspective last year, and to look ahead at what we can logically expect in 2020 and beyond. There certainly has been a lot of seismic activity in the industry … Read more