Easy SEO Checks: How to Tell if a Site Has Been Effectively Treated with Search Engine Optimization

You might be wondering how to determine if a website, maybe your own, has been treated for proper search engine optimization. As part of your requirements gathering, you’ll need to check what has and hasn’t been done on the existing site, so that you can make an appropriate recommendation. It’s not enough to ask the … Read more

Content Marketing Primer

Content marketing has often been described as a method of “pulling” rather than “pushing”; your goal, as a business, is is to attract and engage customers by allowing them to make their own decisions about your product or service, rather than trying to sell them on it. Neil Patel and Kathryn Aragon’s Advanced Guide to … Read more

Educate Your Audience

Every time Google rolls out another Panda, Penguin, or (insert animal here) update, the Internet goes wild with speculation on the best way to come out on top in search rankings. We saw this most with Panda 4.0 and the chatter gets louder as a new Internet marketing genius explains the new secret sauce to … Read more

Why I Do What I Do

Do you ever sit down and wonder how you ended up where you are at that particular moment in life? Sure, we all  have broad plans that lead us down general paths that contribute to our station in life, but chance always has a say. In that thinking, you also begin to ponder why you … Read more