Advertising Tips and Best Practices on Google Ads

google ads

By: Jay Rebaldo Every business owner and entrepreneur want to get the best use of their advertising budget and Google Advertising can help – provided you follow the best practices to ensure successful search engine marketing (SEM). Obviously, you will need a strong, well-developed SEO strategy followed by an equally strong execution of that strategy. … Read more

How SEO Impacts SEM

By: Jay Rebaldo There’s some  confusion in the digital world today between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and whether they work together or against one another in driving traffic to your website. Just to be clear, before we begin to explore how SEO impacts SEM, let’s get everyone on the same … Read more

Digiboost Named Among Top 17 Digital Marketing Agencies in San Antonio

Digiboost has been named one of the top 17 digital marketing agencies in San Antonio, Texas, by Expertise.com. The list was created after a rigorous analysis of more than 200 marketers in the area based on a set criteria. The list’s creator, Expertise.com, is primarily engaged in conducting research to develop an inventory of the … Read more

Easy SEO Checks: How to Tell if a Site Has Been Effectively Treated with Search Engine Optimization

You might be wondering how to determine if a website, maybe your own, has been treated for proper search engine optimization. As part of your requirements gathering, you’ll need to check what has and hasn’t been done on the existing site, so that you can make an appropriate recommendation. It’s not enough to ask the … Read more

Educate Your Audience

Every time Google rolls out another Panda, Penguin, or (insert animal here) update, the Internet goes wild with speculation on the best way to come out on top in search rankings. We saw this most with Panda 4.0 and the chatter gets louder as a new Internet marketing genius explains the new secret sauce to … Read more