How SEO Impacts SEM

By: Jay Rebaldo There’s some  confusion in the digital world today between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and whether they work together or against one another in driving traffic to your website. Just to be clear, before we begin to explore how SEO impacts SEM, let’s get everyone on the same … Read more

Easy SEO Checks: How to Tell if a Site Has Been Effectively Treated with Search Engine Optimization

You might be wondering how to determine if a website, maybe your own, has been treated for proper search engine optimization. As part of your requirements gathering, you’ll need to check what has and hasn’t been done on the existing site, so that you can make an appropriate recommendation. It’s not enough to ask the … Read more