Media Buying

Paid placement extends beyond the major search and social media platforms. Succeed with the right media buying strategy.

Determining the right approach to spend your advertising dollars isn’t easy. There are so many options that span across both traditional and new media. Which are the best options for your organization? The opportunity cost is always something to consider with finite resources. Digiboost has extensive experience identifying the best platforms to reach your target audience through digital ad networks, print, billboards, OTT, or through programmatic platforms.

The complexity of media buying today

Purchasing ad space on the various digital and offline platforms can be daunting. It’s not so much that buying advertising is hard. That part is relatively easy. The difficulty lies with selecting the right mix of platforms to promote your brand to a converting audience. Social media and search engines are a good place to start, but your choices also extend to various ad networks that promise high conversions. The magnitude of options can be daunting.

The key to success is to work with a partner that can guide you to the best solutions to meet your business goals. When the numbers are in, being able to make sense of the data is critical to making decisions that lead to future business growth. Digiboost can help you make sense of the noise.

The changing landscape of media buying

It wasn’t all that long ago that your options for successful media buys were search engine advertising through Google or Yahoo, and Google Ads Network. Your could certainly expand your advertising options through partner marketing options like affiliate marketing, but your available options were limited. Today, your options are almost limitless, provided you have the budget. There are still options through search engines and ads networks, but how you consume media has drastically changed in just the past five years.

Traditional broadcast platforms like network television and commercial radio are competing with modern entertainment services companies like Netflix and SiriusXM, shifting the market’s expectations of how media should be consumed. Smart televisions offer their own apps for consuming entertainment options, each with paid advertising options available for your advertising dollars. With such a diversity of available options, finding the right mix of platforms to stand out is even more challenging.

Finding your best options for success

Digiboost has worked with companies of different sizes, and in a multitude of industries, seeking to better understand the media landscape. Finding the best manner to deploy hard-earned advertising dollars to maximum effect is how we’ve found our success. Finding the platforms isn’t enough. Continual growth through the selected media platforms is how we’ve continued to work with our clients year after year. Contact us today to get started!

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