Successful customer acquisition depends on your ability to communicate in their buying language.
Being based in San Antonio, TX makes it readily prevalent just how important multilingual and multicultural communication can be. Spanish is readily heard in all aspects of personal and professional life. This is a serious consideration for any forward-thinking organization seeking to increase market share. Sometimes, competing where your competitors fail to participate can be a major differentiator. Digiboost can help you develop an outreach strategy to attract multilingual and multicultural clientele.
Why is multicultural and multilingual marketing important?
The Center for Immigration studies reported that 67.3 million Americans speak a second language. More than a third of the population in our home state of Texas (36%) speaks a second language at home. This is only second to California’s staggering 45%, followed by other major markets in the United States with similarly high multilingual populations. While this doesn’t mean that the primary language is non-English, those are percentages that any business with serious growth aspirations would be hard-pressed to ignore. What’s more, if your organization sells in the B2B market, the SBA reports that 20% of all small businesses are minority owned, comprising a market size of $1.3 trillion. Your business will surely miss out if you’re not able to develop a diversified marketing strategy to reach this increasingly important business segment. It’s much harder to compete once your competitor has gained a foothold on local, regional, national, or international market share. Recognizing the importance of developing a multilingual / multicultural marketing strategy will be key to your business’ future success.
What’s the difference between multicultural and multilingual marketing?
A multicultural marketing strategy focuses efforts on marketing to a specific ethnic group that shares similar cultural backgrounds, customs, and identity. While a multilingual marketing strategy simply means that you employ additional languages to reach your prospects. A multilingual strategy can certainly be combined with a multicultural strategy, but they can be mutually exclusive. For example, you can market to English-speaking Hispanics employing English as your means of communication. Regardless of your desired marketing strategy for your business, Digiboost has the experience and needed pedigree to help your business succeed.
Who should consider a multicultural or multilingual marketing strategy?
In truth, any company that wants to gain virtually uncontested market share should consider designing a multicultural or multilingual marketing strategy. Most businesses simply don’t have the expertise to effectively implement this type of market outreach. They may not have the internal infrastructure to support the target segments. While this approach may not be ideal for your business today, with the right marketing partner you can develop a successful outreach plan. Making the decision to move forward with a best-in-class marketing strategy to reach multicultural and multilingual prospects will pay dividends for your company.
How to get started
Digiboost can partner with you to design and implement an effective multicultural or multilingual marketing strategy for your business. Contact us today to discuss your options to deploying a marketing strategy that can help you gain competitive market share for your business!
- Prior to joining Digiboost, I believed that all success for a company looking to make the jump to recognition came…