How Google is helping small businesses during COVID-19

Man working from home on his computer during COVID-19

Google is the most used search engine to-date but for many businesses, Google is much more than just a search engine; it is how these businesses generate sales and foot-traffic to their brick-and-mortar storefronts. With the recent crisis of COVID-19, many of these small businesses are either shutting down or making severe changes in how … Read more

How SEO Impacts SEM

By: Jay Rebaldo There’s some  confusion in the digital world today between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and whether they work together or against one another in driving traffic to your website. Just to be clear, before we begin to explore how SEO impacts SEM, let’s get everyone on the same … Read more