{"id":9196,"date":"2022-07-13T13:41:52","date_gmt":"2022-07-13T18:41:52","guid":{"rendered":"https:\/\/digiboost.com\/?page_id=9196"},"modified":"2024-03-12T12:04:49","modified_gmt":"2024-03-12T17:04:49","slug":"pay-per-click-ppc","status":"publish","type":"page","link":"https:\/\/digiboost.com\/marketing\/pay-per-click-ppc\/","title":{"rendered":"Pay Per Click (PPC)"},"content":{"rendered":"<style>.kb-row-layout-id9196_50a5fd-27 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id9196_50a5fd-27 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id9196_50a5fd-27 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);min-height:100vh;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_50a5fd-27{background-image:url('https:\/\/digiboost.com\/wp-content\/uploads\/2022\/05\/Strategic-mainpage-background-1.png');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id9196_50a5fd-27 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id9196_50a5fd-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id9196_50a5fd-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id9196_50a5fd-27 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9196_50a5fd-27 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-crvi\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0c0,0 -270.987,98 -500,98c-229.013,0 -500,-98 -500,-98l0,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column9196_de9e45-fd > .kt-inside-inner-col,.kadence-column9196_de9e45-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_de9e45-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_de9e45-fd > .kt-inside-inner-col{flex-direction:column;}.kadence-column9196_de9e45-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9196_de9e45-fd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_de9e45-fd{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_de9e45-fd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_de9e45-fd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_de9e45-fd\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading\">Pay Per Click (PPC)<\/h1>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-9196_43223c-95 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-9196_43223c-95 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette2, #2B6CB0);width:25%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-9196_43223c-95\"><div class=\"kt-block-spacer kt-block-spacer-halign-left\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The best return on your advertising budget will come from&nbsp;experience.<\/h3>\n\n\n<style>#kt-modal9196_4bd341-62 .kt-modal-overlay, #kt-target-modal9196_4bd341-62 .kt-modal-overlay, .kb-modal-content9196_4bd341-62 .kt-modal-overlay{background:rgba(0, 0, 0, 0.6);}#kt-modal9196_4bd341-62 .kt-modal-overlay, #kt-target-modal9196_4bd341-62 .kt-modal-overlay, .kb-modal-content9196_4bd341-62 .kt-modal-overlay{-ms-flex-pack:center;justify-content:center;-ms-flex-align:center;align-items:center;}#kt-modal9196_4bd341-62 .kt-modal-container, #kt-target-modal9196_4bd341-62 .kt-modal-container, .kb-modal-content9196_4bd341-62 .kt-modal-container{width:100%;max-width:600px;-ms-flex-pack:flex-start;justify-content:flex-start;text-align:left;-ms-flex-align:flex-start;align-items:flex-start;}#kt-modal9196_4bd341-62 .kt-modal-container, #kt-target-modal9196_4bd341-62 .kt-modal-container, .kb-modal-content9196_4bd341-62 .kt-modal-container{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;margin-top:20px;margin-right:20px;margin-bottom:20px;margin-left:20px;}#kt-modal9196_4bd341-62 .kt-modal-container, #kt-target-modal9196_4bd341-62 .kt-modal-container, .kb-modal-content9196_4bd341-62 .kt-modal-container{background:#ffffff;border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}#kt-modal9196_4bd341-62 .kt-modal-close svg, #kt-target-modal9196_4bd341-62 .kt-modal-close svg, .kb-modal-content9196_4bd341-62 .kt-modal-close svg{width:24px;height:24px;}@media all and (max-width: 1024px){#kt-modal9196_4bd341-62 .kt-modal-container, #kt-target-modal9196_4bd341-62 .kt-modal-container, .kb-modal-content9196_4bd341-62 .kt-modal-container{width:100%;border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}}@media all and (max-width: 1024px){#kt-modal9196_4bd341-62 .kt-modal-close svg, #kt-target-modal9196_4bd341-62 .kt-modal-close svg, .kb-modal-content9196_4bd341-62 .kt-modal-close svg{width:24px;height:24px;}}@media all and (max-width: 767px){#kt-modal9196_4bd341-62 .kt-modal-container, #kt-target-modal9196_4bd341-62 .kt-modal-container, .kb-modal-content9196_4bd341-62 .kt-modal-container{width:100%;border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}#kt-modal9196_4bd341-62 .kt-modal-close svg, #kt-target-modal9196_4bd341-62 .kt-modal-close svg, .kb-modal-content9196_4bd341-62 .kt-modal-close svg{width:24px;height:24px;}}<\/style>\n<div class=\"wp-block-kadence-modal alignnone kt-modal-linkalign-left\" id=\"kt-modal9196_4bd341-62\"><div id=\"kt-target-modal9196_4bd341-62\" class=\"kb-modal-content9196_4bd341-62 kadence-block-pro-modal kt-m-animate-in-fadeup kt-m-animate-out-fadeout\" aria-hidden=\"true\"><div class=\"kt-modal-overlay\" tabindex=\"-1\" data-modal-close=\"true\"><div class=\"kt-modal-container kt-modal-height-fittocontent kt-close-position-inside\" role=\"dialog\" aria-modal=\"true\"><button class=\"kt-modal-close\" aria-label=\"Close Modal\" data-modal-close=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"><\/line><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"><\/line><\/svg><\/button><div id=\"kt-modal9196_4bd341-62-content\" class=\"kt-modal-content\">\n<h2 class=\"wp-block-heading\">Get your FREE Audit!<\/h2>\n\n\n\n<p>Your free PPC audit can help you generate better returns on your ads budget. <\/p>\n\n\n\n<iframe\n  src=\"https:\/\/link.digiboost.com\/widget\/form\/VUh7w2wJztqqdG1AK6Ts\"\n  style=\"width:100%;height:100%;border:none;border-radius:4px\"\n  id=\"inline-VUh7w2wJztqqdG1AK6Ts\" \n  data-layout=\"{'id':'INLINE'}\"\n  data-trigger-type=\"alwaysShow\"\n  data-trigger-value=\"\"\n  data-activation-type=\"alwaysActivated\"\n  data-activation-value=\"\"\n  data-deactivation-type=\"neverDeactivate\"\n  data-deactivation-value=\"\"\n  data-form-name=\"Contact Us\"\n  data-height=\"479\"\n  data-layout-iframe-id=\"inline-VUh7w2wJztqqdG1AK6Ts\"\n  data-form-id=\"VUh7w2wJztqqdG1AK6Ts\"\n  title=\"Contact Us\"\n      >\n<\/iframe>\n<script src=\"https:\/\/link.digiboost.com\/js\/form_embed.js\"><\/script>\n<\/div><\/div><\/div><\/div><button class=\"kb-btn-global-inherit kt-button wp-block-button__link kt-modal-label-show kt-blocks-modal-link\" data-modal-open=\"kt-target-modal9196_4bd341-62\"><span class=\"kt-blocks-modal-link-inner\">Improve your ROI<\/span><\/button><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9196_eb4f5f-9b{margin-top:0px;margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7){order:32;}.kb-row-layout-id9196_eb4f5f-9b > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9196_eb4f5f-9b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column9196_578dd8-47 > .kt-inside-inner-col{display:flex;}.kadence-column9196_578dd8-47 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column9196_578dd8-47 > .kt-inside-inner-col,.kadence-column9196_578dd8-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_578dd8-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_578dd8-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9196_578dd8-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column9196_578dd8-47{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9196_578dd8-47{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9196_578dd8-47 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9196_578dd8-47 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_578dd8-47{z-index:10;position:relative;}@media all and (max-width: 1024px){.kadence-column9196_578dd8-47 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_578dd8-47 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_578dd8-47\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Drive your results<\/h2>\n\n\n\n<p>One of the major advantages of pay per click (PPC) marketing over offline advertising is the ability to track your spend performance. Grow your business with a proven formula for expansion. Shift your business into overdrive with PPC.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column9196_595bd8-ae > .kt-inside-inner-col{display:flex;}.kadence-column9196_595bd8-ae > .kt-inside-inner-col,.kadence-column9196_595bd8-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_595bd8-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_595bd8-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9196_595bd8-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column9196_595bd8-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9196_595bd8-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9196_595bd8-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9196_595bd8-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_595bd8-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_595bd8-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_595bd8-ae > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_595bd8-ae kvs-md-false\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-1024x1024.jpg\" alt=\"Image of a Formula 1 car. Digiboost can drive your pay per click results to grow your business. \" class=\"wp-image-10153\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-1024x1024.jpg 1024w, https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-300x300.jpg 300w, https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-150x150.jpg 150w, https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-768x768.jpg 768w, https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-1536x1536.jpg 1536w, https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-2048x2048.jpg 2048w, https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-1200x1200.jpg 1200w, https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/patrick-robert-doyle-skuhsxrpsl0-600x600.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9196_0a8789-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9196_0a8789-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9196_0a8789-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_0a8789-4e{background-image:url('https:\/\/digiboost.com\/wp-content\/uploads\/2022\/05\/Marketing-mainpage-background-1.png');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id9196_0a8789-4e > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id9196_0a8789-4e .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id9196_0a8789-4e .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id9196_0a8789-4e .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id9196_0a8789-4e .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id9196_0a8789-4e .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id9196_0a8789-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id9196_0a8789-4e .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id9196_0a8789-4e .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id9196_0a8789-4e > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_0a8789-4e .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id9196_0a8789-4e .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9196_0a8789-4e alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-crv\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,100c0,0 -270.987,-98 -500,-98c-229.013,0 -500,98 -500,98l1000,0Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-crvi\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,0c0,0 -270.987,98 -500,98c-229.013,0 -500,-98 -500,-98l0,100l1000,0l0,-100Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9196_dbde00-7d > .kt-inside-inner-col{padding-top:0px;}.kadence-column9196_dbde00-7d > .kt-inside-inner-col,.kadence-column9196_dbde00-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_dbde00-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_dbde00-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column9196_dbde00-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9196_dbde00-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_dbde00-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_dbde00-7d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_dbde00-7d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_dbde00-7d\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center\">PPC solves these challenges<\/h2>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-9196_97b50a-d9 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-9196_97b50a-d9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette1, #3182CE);width:10%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-9196_97b50a-d9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-left:0px;}.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col,.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_ccdbe1-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_ccdbe1-2d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_ccdbe1-2d\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Limited budgets<\/h3>\n\n\n\n<p>It\u2019s not necessary to outspend your competition for success. You do, however, need to deploy your advertising dollars with a strategy to ensure that you\u2019re getting the most from it.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Competitiveness<\/h3>\n\n\n\n<p>Paid engagements allow you to compete very quickly in the marketplace. If you need to generate business in shorter timeframes, a paid strategy is the way to do it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Flexibility<\/h3>\n\n\n\n<p>The market changes quickly. To maintain your flexibility, your advertising should change along with it. The ability to shift your focus from one effort to another can be done more effectively with a paid marketing strategy.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9196_be1bbd-ac > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9196_be1bbd-ac > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9196_be1bbd-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_be1bbd-ac > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id9196_be1bbd-ac .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id9196_be1bbd-ac .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id9196_be1bbd-ac .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id9196_be1bbd-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id9196_be1bbd-ac .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id9196_be1bbd-ac .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id9196_be1bbd-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_be1bbd-ac .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id9196_be1bbd-ac .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9196_be1bbd-ac alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9196_63a4c9-e3 > .kt-inside-inner-col,.kadence-column9196_63a4c9-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_63a4c9-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_63a4c9-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9196_63a4c9-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9196_63a4c9-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_63a4c9-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_63a4c9-e3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_63a4c9-e3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_63a4c9-e3 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9196_853a1b-21, .wp-block-kadence-advancedheading.kt-adv-heading9196_853a1b-21[data-kb-block=\"kb-adv-heading9196_853a1b-21\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9196_853a1b-21 mark, .wp-block-kadence-advancedheading.kt-adv-heading9196_853a1b-21[data-kb-block=\"kb-adv-heading9196_853a1b-21\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading9196_853a1b-21 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading9196_853a1b-21\">Common questions<\/h2>\n\n\n\n<p>Learning market behavior through PPC advertising also allows you to perform predictive analysis on what your customers and prospective customers do when they respond to your advertisements. This type of information is critical in your business planning and goal setting.<\/p>\n\n\n<style>.kt-accordion-id9196_a883d2-bb .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);}.kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:var(--global-palette8, #F7FAFC);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kt-accordion-id9196_a883d2-bb .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette8, #F7FAFC);color:var(--global-palette3, #1A202C);padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kt-accordion-wrap.kt-accordion-id9196_a883d2-bb > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:32px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h5:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h6:first-child{margin-top:32px;}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette5, #4A5568);}.kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner, .kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner h1, .kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner h2, .kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner h3, .kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner h4, .kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner h5, .kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner a{color:var(--global-palette1, #3182CE);}.kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner a:hover{color:var(--global-palette2, #2B6CB0);}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette5, #4A5568);}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id9196_a883d2-bb .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id9196_a883d2-bb .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{color:var(--global-palette3, #1A202C);background:var(--global-palette8, #F7FAFC);border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette5, #4A5568);}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger{background:var(--global-palette5, #4A5568);}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( 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.kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette3, #1A202C);background:var(--global-palette8, #F7FAFC);border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette6, #718096);}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette6, #718096);}.kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9196_a883d2-bb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}@media all and (max-width: 1024px){.kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id9196_a883d2-bb 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.kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id9196_a883d2-bb .kt-accordion-inner-wrap{display:block;}.kt-accordion-id9196_a883d2-bb .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kt-accordion-id9196_a883d2-bb .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id9196_a883d2-bb .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id9196_a883d2-bb .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id9196_a883d2-bb .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id9196_a883d2-bb kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-left\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane9196_0e804e-dc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is pay per click advertising?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Pay per click is an internet advertising model where a business pays a fee each time that its advertisement is clicked by an online user. The business is using advertising dollars to direct users to the product or service pages offered. PPC is different from search engine optimization (SEO) in that you\u2019re paying for placement, rather than being listed through organic results on major search engines. Effectively, it is a pay to play model of business. The primary advantage of paid advertising online is that you can easily track where your dollars are spent and what return on investment (ROI) you\u2019ve achieved through closed sales.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane9196_2d87f6-e3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Why should I consider PPC if I&#8217;m doing SEO?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Search engines are ubiquitous in our daily lives. We use them to query and get answers to some of our most pressing questions. You can search for virtually anything and get some sort of result. While your business may only have one website in a sea of billions, you can still compete for placement on the major search engines like Google, Yahoo, Yandex, or Bing. This is a difficult endeavor, primarily because there is so much competition and the effort required is time-consuming. You can still get ahead by deploying a PPC strategy on those same search engines to gain exposure. Nearly all search engines offer some type of paid platform to advertise your products or services.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane9196_0ab30c-9f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Can I advertise on social media?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9196_076ff6-f7, .wp-block-kadence-advancedheading.kt-adv-heading9196_076ff6-f7[data-kb-block=\"kb-adv-heading9196_076ff6-f7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9196_076ff6-f7 mark, .wp-block-kadence-advancedheading.kt-adv-heading9196_076ff6-f7[data-kb-block=\"kb-adv-heading9196_076ff6-f7\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9196_076ff6-f7 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading9196_076ff6-f7\">Social media platforms like Twitter, Facebook, Instagram, or LinkedIn are excellent platforms to promote your business through a PPC strategy. Boosting products, services, or even posts that you\u2019ve written can be promoted effectively to reach millions of users. Figuring out which platforms does take some research to be selective with your brand position and desired audience, but developing a content production model and promoting it is a key to gaining market recognition very quickly.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane9196_275d1a-cd\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Can digital advertising include television?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>With the rise of smart televisions, and the apps that come packaged within them, came another marketing opportunity in Over-the-Top (OTT) television advertising. Significantly cheaper than network television advertising, OTT offers businesses the same benefits digital marketing offers in highly trackable traffic. Tailoring your advertising dollars to specific programming is an incredible way to target your desired key demographics that align with your business\u2019 brand strategy.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane9196_c97b27-02\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How should you get started?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Digiboost can partner with you to launch an effective PPC strategy for your business. We can help you research and formulate a results-driven plan to grow.&nbsp;<a href=\"https:\/\/digiboost.com\/contact-us\">Contact us today to get started<\/a>!<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9196_b92b69-65 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9196_b92b69-65 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9196_b92b69-65 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_b92b69-65 > .kt-row-layout-overlay{opacity:0.95;}.kb-row-layout-id9196_b92b69-65 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id9196_b92b69-65 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id9196_b92b69-65 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9196_b92b69-65 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9196_b92b69-65 alignfull has-theme-palette4-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-crv\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,100c0,0 -270.987,-98 -500,-98c-229.013,0 -500,98 -500,98l1000,0Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9196_ee6485-03 > .kt-inside-inner-col,.kadence-column9196_ee6485-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_ee6485-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_ee6485-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9196_ee6485-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9196_ee6485-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_ee6485-03{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_ee6485-03 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_ee6485-03 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_ee6485-03\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-left has-theme-palette-9-color has-text-color\">How to get started<\/h2>\n\n\n\n<p class=\"has-text-align-left has-theme-palette-9-color has-text-color\">In our 30-minute call, we&#8217;ll use your data to: <\/p>\n\n\n\n<ul class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-982419f0272c5bee75fd2a457b807fb2\">\n<li>Perform a PPC audit on your existing campaigns.<\/li>\n\n\n\n<li>Provide you with actionable insights and suggest improvements. <\/li>\n\n\n\n<li>Develop a plan for your site, estimating the potential impact over a 90-day period. <\/li>\n<\/ul>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-f1250f9a39afc6e420bdde728c25d583\">Learn how methodical analysis of your results, paired with cutting-edge AI tools can help you do more by spending less.<\/p>\n\n\n<style>.kadence-column9196_d65bed-03 > .kt-inside-inner-col,.kadence-column9196_d65bed-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_d65bed-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_d65bed-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9196_d65bed-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9196_d65bed-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_d65bed-03{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_d65bed-03 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_d65bed-03 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_d65bed-03\"><div class=\"kt-inside-inner-col\"><style>#kt-modal9196_30eb8f-af .kt-modal-overlay, #kt-target-modal9196_30eb8f-af .kt-modal-overlay, .kb-modal-content9196_30eb8f-af .kt-modal-overlay{background:rgba(0, 0, 0, 0.6);}#kt-modal9196_30eb8f-af .kt-modal-overlay, #kt-target-modal9196_30eb8f-af .kt-modal-overlay, .kb-modal-content9196_30eb8f-af .kt-modal-overlay{-ms-flex-pack:center;justify-content:center;-ms-flex-align:center;align-items:center;}#kt-modal9196_30eb8f-af .kt-modal-container, #kt-target-modal9196_30eb8f-af .kt-modal-container, .kb-modal-content9196_30eb8f-af .kt-modal-container{width:100%;max-width:600px;-ms-flex-pack:flex-start;justify-content:flex-start;text-align:left;-ms-flex-align:flex-start;align-items:flex-start;}#kt-modal9196_30eb8f-af .kt-modal-container, #kt-target-modal9196_30eb8f-af .kt-modal-container, .kb-modal-content9196_30eb8f-af .kt-modal-container{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;margin-top:20px;margin-right:20px;margin-bottom:20px;margin-left:20px;}#kt-modal9196_30eb8f-af .kt-modal-container, #kt-target-modal9196_30eb8f-af .kt-modal-container, .kb-modal-content9196_30eb8f-af .kt-modal-container{background:#ffffff;border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}#kt-modal9196_30eb8f-af .kt-modal-close svg, #kt-target-modal9196_30eb8f-af .kt-modal-close svg, .kb-modal-content9196_30eb8f-af .kt-modal-close svg{width:24px;height:24px;}@media all and (max-width: 1024px){#kt-modal9196_30eb8f-af .kt-modal-container, #kt-target-modal9196_30eb8f-af .kt-modal-container, .kb-modal-content9196_30eb8f-af .kt-modal-container{width:100%;border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}}@media all and (max-width: 1024px){#kt-modal9196_30eb8f-af .kt-modal-close svg, #kt-target-modal9196_30eb8f-af .kt-modal-close svg, .kb-modal-content9196_30eb8f-af .kt-modal-close svg{width:24px;height:24px;}}@media all and (max-width: 767px){#kt-modal9196_30eb8f-af .kt-modal-container, #kt-target-modal9196_30eb8f-af .kt-modal-container, .kb-modal-content9196_30eb8f-af .kt-modal-container{width:100%;border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}#kt-modal9196_30eb8f-af .kt-modal-close svg, #kt-target-modal9196_30eb8f-af .kt-modal-close svg, .kb-modal-content9196_30eb8f-af .kt-modal-close svg{width:24px;height:24px;}}<\/style>\n<div class=\"wp-block-kadence-modal alignnone kt-modal-linkalign-left\" id=\"kt-modal9196_30eb8f-af\"><div id=\"kt-target-modal9196_30eb8f-af\" class=\"kb-modal-content9196_30eb8f-af kadence-block-pro-modal kt-m-animate-in-fadeup kt-m-animate-out-fadeout\" aria-hidden=\"true\"><div class=\"kt-modal-overlay\" tabindex=\"-1\" data-modal-close=\"true\"><div class=\"kt-modal-container kt-modal-height-fittocontent kt-close-position-inside\" role=\"dialog\" aria-modal=\"true\"><button class=\"kt-modal-close\" aria-label=\"Close Modal\" data-modal-close=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"><\/line><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"><\/line><\/svg><\/button><div id=\"kt-modal9196_30eb8f-af-content\" class=\"kt-modal-content\">\n<h2 class=\"wp-block-heading\">Get your FREE Audit!<\/h2>\n\n\n\n<p>Your free PPC audit can help you generate better returns on your ads budget. <\/p>\n\n\n\n<script src=\"https:\/\/www.cognitoforms.com\/f\/seamless.js\" data-key=\"ZcCmw4lBk0K5dkc7zQSQDw\" data-form=\"65\"><\/script>\n<\/div><\/div><\/div><\/div><button class=\"kb-btn-global-inherit kt-button wp-block-button__link kt-modal-label-show kt-blocks-modal-link\" data-modal-open=\"kt-target-modal9196_30eb8f-af\"><span class=\"kt-blocks-modal-link-inner\">Free Audit<\/span><\/button><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id9196_431adb-aa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9196_431adb-aa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9196_431adb-aa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id9196_431adb-aa > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id9196_431adb-aa .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id9196_431adb-aa .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id9196_431adb-aa .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id9196_431adb-aa > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id9196_431adb-aa > .kt-row-column-wrap > *:nth-child(3n+1 of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id9196_431adb-aa .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id9196_431adb-aa .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id9196_431adb-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9196_431adb-aa .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id9196_431adb-aa .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9196_431adb-aa alignnone has-theme-palette4-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-first-row kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column9196_680116-3b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column9196_680116-3b > .kt-inside-inner-col,.kadence-column9196_680116-3b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_680116-3b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_680116-3b > .kt-inside-inner-col{flex-direction:column;}.kadence-column9196_680116-3b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9196_680116-3b > .kt-inside-inner-col{background-color:var(--global-palette4, #2D3748);}.kadence-column9196_680116-3b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_680116-3b{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_680116-3b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_680116-3b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_680116-3b\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color\">Media<\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-theme-palette-9-color has-text-color\">Our latest projects<\/h4>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-9196_2601da-d1 .kt-block-spacer{height:30px;}.wp-block-kadence-spacer.kt-block-spacer-9196_2601da-d1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-9196_2601da-d1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p 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data-columns-xs=\"1\" data-columns-ss=\"1\"data-item-selector=\".kt-post-masonry-item\"><article class=\"kt-blocks-post-grid-item post-14643 post type-post status-publish format-standard has-post-thumbnail hentry category-pay-per-click-management\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/digiboost.com\/blog\/7-effective-ppc-strategies-for-2024\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/digiboost.com\/wp-content\/uploads\/2024\/01\/20210525-blog-three-ppc-analysis-tactics-to-put-your-brand-ahead-of-the-competition-website-v01-1024x576.png\" class=\"attachment-large size-large wp-post-image\" alt=\"PPC campaign illustration. Digiboost is the best option for your ppc strategy.\" srcset=\"https:\/\/digiboost.com\/wp-content\/uploads\/2024\/01\/20210525-blog-three-ppc-analysis-tactics-to-put-your-brand-ahead-of-the-competition-website-v01-1024x576.png 1024w, https:\/\/digiboost.com\/wp-content\/uploads\/2024\/01\/20210525-blog-three-ppc-analysis-tactics-to-put-your-brand-ahead-of-the-competition-website-v01-300x169.png 300w, https:\/\/digiboost.com\/wp-content\/uploads\/2024\/01\/20210525-blog-three-ppc-analysis-tactics-to-put-your-brand-ahead-of-the-competition-website-v01-768x432.png 768w, https:\/\/digiboost.com\/wp-content\/uploads\/2024\/01\/20210525-blog-three-ppc-analysis-tactics-to-put-your-brand-ahead-of-the-competition-website-v01.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/digiboost.com\/blog\/7-effective-ppc-strategies-for-2024\/\">7 Effective PPC Strategies for 2024<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid -->\n\n<style>.kadence-column9196_6839db-3a > .kt-inside-inner-col{display:flex;}.kadence-column9196_6839db-3a > .kt-inside-inner-col,.kadence-column9196_6839db-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_6839db-3a > .kt-inside-inner-col{column-gap:5px;}.kadence-column9196_6839db-3a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-column9196_6839db-3a > .kt-inside-inner-col > *, .kadence-column9196_6839db-3a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column9196_6839db-3a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column9196_6839db-3a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column9196_6839db-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_6839db-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_6839db-3a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column9196_6839db-3a > .kt-inside-inner-col > *, .kadence-column9196_6839db-3a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column9196_6839db-3a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column9196_6839db-3a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column9196_6839db-3a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;}.kadence-column9196_6839db-3a > .kt-inside-inner-col > *, .kadence-column9196_6839db-3a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column9196_6839db-3a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column9196_6839db-3a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_6839db-3a kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading has-theme-palette-1-color has-text-color\"><a href=\"https:\/\/digiboost.com\/blog\/\" data-type=\"page\" data-id=\"8171\">Read all blogs<\/a><\/h4>\n\n\n<style>.kt-svg-icons9196_24c4f1-f7 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons9196_24c4f1-f7{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons9196_24c4f1-f7 alignnone\"><style>.kt-svg-item-9196_31d3c4-11 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1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column9196_f9a327-21 > .kt-inside-inner-col,.kadence-column9196_f9a327-21 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_f9a327-21 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9196_f9a327-21 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column9196_f9a327-21 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column9196_f9a327-21{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9196_f9a327-21{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9196_f9a327-21 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column9196_f9a327-21 > .kt-inside-inner-col{background-color:var(--global-palette6, #718096);}.kadence-column9196_f9a327-21 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_f9a327-21{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_f9a327-21 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9196_f9a327-21 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_f9a327-21 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-theme-palette-4-color has-text-color has-link-color wp-elements-f3966290710237a1b68c305d2760f96a\" style=\"text-decoration:underline\">The Boost<\/h3>\n\n\n<style>.kt-post-loop9196_c0d8c9-ff .kadence-post-image{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-post-loop9196_c0d8c9-ff .kt-post-grid-wrap{gap:30px 30px;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border-top:0px solid currentColor;border-right:0px solid currentColor;border-bottom:0px solid currentColor;border-left:0px solid currentColor;overflow:hidden;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{padding-top:15px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item header{padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item .entry-title{color:var(--global-palette1, #3182CE);padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:24px;line-height:30px;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item .entry-title:hover{color:var(--global-palette2, #2B6CB0);}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item .kt-blocks-post-top-meta{color:#777777;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item .kt-blocks-post-top-meta a{color:#777777;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item .kt-blocks-post-top-meta a:hover{color:#444444;}.kt-post-loop9196_c0d8c9-ff .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-footer{color:#777777;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;}.kt-post-loop9196_c0d8c9-ff .entry-content:after{height:0px;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-footer a{color:#777777;}.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-footer a:hover{color:#444444;}.kt-post-loop9196_c0d8c9-ff .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item{border-top:0px solid currentColor;border-right:0px solid currentColor;border-bottom:0px solid currentColor;border-left:0px solid currentColor;}}@media all and (max-width: 767px){.kt-post-loop9196_c0d8c9-ff .kt-blocks-post-grid-item{border-top:0px solid currentColor;border-right:0px solid currentColor;border-bottom:0px solid currentColor;border-left:0px solid currentColor;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop9196_c0d8c9-ff kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"1\" data-columns-xl=\"1\" data-columns-md=\"1\" data-columns-sm=\"1\" data-columns-xs=\"1\" data-columns-ss=\"1\"data-item-selector=\".kt-post-masonry-item\"><article class=\"kt-blocks-post-grid-item post-15429 podcast_episodes type-podcast_episodes status-publish has-post-thumbnail hentry\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/digiboost.com\/?p=15429\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/digiboost.com\/wp-content\/uploads\/2024\/04\/8-episode-cover-1024x576.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Episode 8 - The State of Geekdom and Entrepreneurship in San Antonio\" srcset=\"https:\/\/digiboost.com\/wp-content\/uploads\/2024\/04\/8-episode-cover-1024x576.png 1024w, https:\/\/digiboost.com\/wp-content\/uploads\/2024\/04\/8-episode-cover-300x169.png 300w, https:\/\/digiboost.com\/wp-content\/uploads\/2024\/04\/8-episode-cover-768x432.png 768w, https:\/\/digiboost.com\/wp-content\/uploads\/2024\/04\/8-episode-cover-1536x863.png 1536w, https:\/\/digiboost.com\/wp-content\/uploads\/2024\/04\/8-episode-cover-2048x1151.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/digiboost.com\/?p=15429\">Episode 8 &#8211; The State of Geekdom and Entrepreneurship in San Antonio<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid -->\n\n<style>.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col{display:flex;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col,.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col{column-gap:5px;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > *, .kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9196_75ae5d-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > *, .kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > *, .kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column9196_75ae5d-d1 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9196_75ae5d-d1 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\">\n<h4 class=\"wp-block-heading has-theme-palette-1-color has-text-color\"><a href=\"https:\/\/digiboost.com\/the-boost-channel\/\" data-type=\"page\" data-id=\"14254\">View all episodes<\/a><\/h4>\n\n\n<style>.kt-svg-icons9196_e4b807-a8 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons9196_e4b807-a8{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons9196_e4b807-a8 alignnone\"><style>.kt-svg-item-9196_d17cef-bc .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);font-size:24px;margin-top:5px;}.kt-svg-item-9196_d17cef-bc:hover .kb-svg-icon-wrap{color:var(--global-palette5, #4A5568);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-9196_d17cef-bc\"><a href=\"https:\/\/digiboost.com\/the-boost-channel\/\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pay Per Click (PPC) The best return on your advertising budget will come from&nbsp;experience. Drive your results One of the major advantages of pay per click (PPC) marketing over offline advertising is the ability to track your spend performance. Grow your business with a proven formula for expansion. Shift your business into overdrive with PPC&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":6653,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Pay Per Click PPC | Digiboost Inc. | San Antonio, TX","_seopress_titles_desc":"Digiboost has worked with hundreds of businesses designing and deploying results-oriented pay per click (PPC) strategies. Partner with us today!","_seopress_robots_index":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Pablo Calvo","author_link":"https:\/\/digiboost.com\/blog\/author\/pablo\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/pages\/9196"}],"collection":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/comments?post=9196"}],"version-history":[{"count":1,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/pages\/9196\/revisions"}],"predecessor-version":[{"id":15286,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/pages\/9196\/revisions\/15286"}],"up":[{"embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/pages\/6653"}],"wp:attachment":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/media?parent=9196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}