Where\u2019s the \u2018Easy\u2019 button?<\/strong><\/h3>\n\n\n\nI invariably get asked, \u201cIsn\u2019t it easier to just pay to advertise?\u201d Yes, it\u2019s easier to buy advertising, and there\u2019s a place for paid advertising in a complete web marketing strategy. However, making ad spend a sole pillar of your strategy is focusing on short term gains. It\u2019s a far more effective advertising model to publish once and gain prospective customers in perpetuity, rather than having to reset the budget at the end of each month. Again, in order for a client to understand this reasoning, they need to understand the value and power of a published web page through knowledge share.<\/p>\n\n\n\n
So, the next time that you get that deer-in-headlights look from a client, don\u2019t go into hyper-drive with your infinite amount of subject matter expertise. Step back and take a temperature check for what level of understanding your client has and meet them there. It\u2019s a long road ahead, and it\u2019s always best to have company.<\/p>\n","protected":false},"excerpt":{"rendered":"
Every time Google rolls out another Panda, Penguin, or (insert animal here) update, the Internet goes wild with speculation on the best way to come out on top in search rankings. We saw this most with Panda 4.0 and the chatter gets louder as a new Internet marketing genius explains the new secret sauce to…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Learn the power of educating your audience to enhance engagement and trust. Explore effective strategies for sharing information in your marketing efforts.","_seopress_robots_index":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[36],"tags":[79,43],"taxonomy_info":{"category":[{"value":36,"label":"Business Marketing"}],"post_tag":[{"value":79,"label":"Google AI Update"},{"value":43,"label":"SEO"}]},"featured_image_src_large":false,"author_info":{"display_name":"Pablo Calvo","author_link":"https:\/\/digiboost.com\/blog\/author\/pablo\/"},"comment_info":"","category_info":[{"term_id":36,"name":"Business Marketing","slug":"business-marketing","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"","parent":0,"count":29,"filter":"raw","cat_ID":36,"category_count":29,"category_description":"","cat_name":"Business Marketing","category_nicename":"business-marketing","category_parent":0}],"tag_info":[{"term_id":79,"name":"Google AI Update","slug":"google-ai-update","term_group":0,"term_taxonomy_id":79,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":43,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":43,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/posts\/5190"}],"collection":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/comments?post=5190"}],"version-history":[{"count":1,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/posts\/5190\/revisions"}],"predecessor-version":[{"id":15404,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/posts\/5190\/revisions\/15404"}],"wp:attachment":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/media?parent=5190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/categories?post=5190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/tags?post=5190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}