Most of Google’s featured snippets are from Wikipedia, and sources for featured excerpts frequently change.<\/li><\/ul>\n\n\n\nDo You Need an FAQ Section?<\/h2>\n\n\n\n
Many (perhaps most) eCommerce managers mistakenly think that FAQ pages are as important to the About page and the Contact page as essential elements of a properly built eCommerce website.<\/p>\n\n\n\n
FAQ pages frequently become the repository for shoddy writing, careless SEO, and inadequate user understanding.<\/p>\n\n\n\n
Here are some reasons why you shouldn’t have an FAQ section on your website.<\/p>\n\n\n\n
FAQ pages may interfere with conversions.<\/h3>\n\n\n\n
Almost always, your real customers visit your website to find what they’re looking for. They are curious about what you offer and would like to learn more about the products or any special deals you may have.<\/p>\n\n\n\n
However, visitors do not immediately head to your FAQ page when they arrive at your website. Nobody first makes that stop; they only go to a FAQ page when they can’t find the needed information. An FAQ page is, therefore, a diversion from the conversion process.<\/p>\n\n\n\n
FAQ pages with high rankings are not useful.<\/p>\n\n\n\n
You don’t require FAQ pages to appear on the top organic search results; you require things like swiftly loading web pages, robust metadata, and information pertinent to your items. If you get this right, you’ll have contented visitors who find what they’re looking for and appreciate how you present it enough to participate.<\/p>\n\n\n\n
A lazy and poor SEO strategy is to rely solely on a FAQ page. It might be useful for a website with little information, but it’s not required for websites written well.<\/p>\n\n\n\n
FAQs provide lousy customer service.<\/p>\n\n\n\n
Let’s face it: Most FAQ sites don’t even contain frequently asked questions. Someone on the marketing team created the content on the page. Though it is hoped that the selected inquiries represent reality, they are usually never drawn from a thorough understanding of clients’ questions. You can’t claim that an overzealous marketer didn’t add this question.<\/p>\n\n\n\n
The unfortunate reality is that customer service and marketing operate similarly to neighbors who wave at one another while mowing the grass but never have a meal together or engage in conversation. At best, the bond is superficial.<\/p>\n\n\n\n
Yes, it’s beneficial to provide information so that customers can resolve their issues independently. And certainly, even if the solutions are already available to the public, having on-demand responses to frequently asked concerns is beneficial for customer support.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
So do you think you need featured snippets or FAQ sections on your website? The answer is – it depends. Featured snippets and FAQ sections can greatly affect your website’s SEO, and they can either make or break your SEO. <\/p>\n\n\n\n
Properly structured snippets and FAQ sections can be a beneficial addition to your website. If you know how to play your cards right, your snippets and FAQs can be safe from cannibalization by Google. Instead, your SEO efforts will remain a way to increase your traffic, clicks, and conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"
The best way to get traffic to your website is through Google Search. Google is the largest search engine, with billions of searches each day. Users rely on search engines to locate everything these days, from restaurant recommendations to B2B software vendors. Your business can utilize SEO to drive quality traffic to your site if…<\/p>\n","protected":false},"author":3,"featured_media":9910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How Google is Cannibalizing Search Traffic | Digiboost","_seopress_titles_desc":"Explore the phenomenon of Google cannibalizing search traffic. Understand the impact on digital marketing and how businesses can adapt to stay ahead in SEO.","_seopress_robots_index":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[8],"tags":[],"taxonomy_info":{"category":[{"value":8,"label":"Business Strategy"}]},"featured_image_src_large":["https:\/\/digiboost.com\/wp-content\/uploads\/2022\/10\/3d-illustration-blank-web-search-bar-on-blue-back-2021-09-03-10-45-08-utc-1024x575.jpeg",1024,575,true],"author_info":{"display_name":"Leon Hitchens","author_link":"https:\/\/digiboost.com\/blog\/author\/leon\/"},"comment_info":"","category_info":[{"term_id":8,"name":"Business Strategy","slug":"business-strategy","term_group":0,"term_taxonomy_id":8,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","cat_ID":8,"category_count":24,"category_description":"","cat_name":"Business Strategy","category_nicename":"business-strategy","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/posts\/9908"}],"collection":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/comments?post=9908"}],"version-history":[{"count":1,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/posts\/9908\/revisions"}],"predecessor-version":[{"id":15398,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/posts\/9908\/revisions\/15398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/media\/9910"}],"wp:attachment":[{"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/media?parent=9908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/categories?post=9908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiboost.com\/wp-json\/wp\/v2\/tags?post=9908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}