LinkedIn, the world’s premier professional networking platform, is a gold mine for businesses operating in the B2B space. With over 930 million users spanning across 200 countries, LinkedIn is continuously growing, welcoming approximately three new members every second. What sets LinkedIn apart is its user base—professionals from diverse industries who engage on the platform during working hours with their business mindset activated.
In this article, we will explore proven strategies to maximize your LinkedIn marketing endeavors and harness the platform’s full potential to drive remarkable results.
Consistency is Key
Posting consistently is the foundation of successful LinkedIn marketing. Just like any other social networking site, remaining active ensures that you stay relevant and stay on the radar of your target audience. Whether you can post a few times a week or daily, the key question is, How does my content provide value?
Consider whether your post:
- Teaches your followers something new.
- Offers an actionable tip.
- Provides entertainment or engagement.
Regardless of your approach, always prioritize authenticity to build trust. Sharing content relevant to your audience demonstrates your expertise and thought leadership.
Strategic Posting Times
Research suggests that the optimal times to post on LinkedIn are during typical working hours, with the window of 10 a.m. to 12 p.m. from Tuesday to Thursday yielding the best results.
Diversify Your Content
When starting on LinkedIn, it’s essential to experiment with various post styles and formats to discover what resonates most with your audience. Try out:
- Short posts
- Long posts
- Images
- Emojis
Leverage Native Articles
LinkedIn offers a unique feature that allows you to share blog content directly on the platform. Team members can use LinkedIn’s article function on their personal profiles to publish directly on the site. Click “Write an article” instead of “Start a post” on your personal feed to access a simplified publishing tool. While this functionality is for personal profiles, mentioning your company in the update enables you to:
- Reshare the update on your company page.
- Make it easy for anyone to click through to your business page.
- Boost your brand authority through your team.
- Utilizing a channel’s native functionality usually results in better reach, as platforms prefer to keep users engaged on-site.
Building Relationships & Engagement
LinkedIn marketing primarily revolves around building relationships. Building your brand on LinkedIn is closely tied to enhancing your personal brand on the platform. Engage online with the understanding that you represent your business, especially on a platform where you are listed as an employee. Sharing updates and opinions that position you as a thought leader establishes your authority, which reflects positively on your company. Highlighting your amazing team enhances brand appeal.
Showcase Your Team
Humanize your brand by introducing your employees and showcasing their activities. People trust and want to engage with real individuals. Putting a face to your brand humanizes it and fosters trust.
Effective Use of Hashtags
LinkedIn hashtags are powerful tools when used correctly. The aim is to categorize your content, making it easier for others interested in the same topics to discover your posts. Limit your hashtags to two or three per post to maintain readability.
Tagging People & Businesses
Tagging individuals or other businesses in your updates is crucial for relationship building. When you tag someone, they receive a notification and are prompted to check out what’s being said. This strategy can be valuable for future collaborations, such as backlinks. Use this feature thoughtfully, avoiding overuse.
Join & Engage in Groups
LinkedIn groups offer a valuable space for building connections and gaining insights. These groups cover various interests, industries, and topics. Although you can only join groups as an individual, the knowledge you gain from engaging with your target audience should shape your marketing strategy. Consider creating a group centered around your business for additional exposure.
LinkedIn is an invaluable platform for B2B marketing, with numerous strategies and practices to explore. By maintaining consistency, experimenting with content, and fostering relationships, you can unlock the full potential of LinkedIn to drive business growth. So do not hesitate to take in consideration all these tips for your company profile on Linkedin.
For more information contact us to help your business grow.
