Email Marketing continues to be a vital avenue for businesses to connect with their audience. Staying abreast of emerging trends is essential for maximizing the impact of email marketing campaigns. Let’s explore six key trends reshaping Email Marketing, driving brand engagement and conversions.
1. Artificial Intelligence
Undoubtedly, Artificial Intelligence is here to stay. More and more companies are turning to new technologies to improve their email marketing strategies. AI will bring many benefits to your email campaigns, such as auto-segmentation, automatic copywriting, the ability to create images or videos, and more. Thanks to AI, you can increase revenues by up to 41.3%, CTR by 13.4%, and open rates by 7.6%. We’re confident that in 2024, we’ll see more and better examples of AI-based Email marketing campaigns.
Email personalization has been important for years, but hyper-personalization will be crucial to success in 2024. According to a study by Adestra, 82% of companies say personalization improves open rates, and 75% say it also improves click-through rates. Moreover, 58% claim to have increased sales and customer satisfaction thanks to newsletter personalization. Therefore, it’s important to know your customers to understand the content they want to see in your brand’s emails. In general, 70% of users expect emails to be related to their past purchases and interests, and a surprising 57% expect a personalized message on their birthday. But remember! The key to a successful email marketing campaign is that the customer trusts you and provides more information about themselves organically.
3. User Generated Content
User Generated Content (UGC) is everywhere, even in Email Marketing! Considering that 92% of consumers trust recommendations from family, friends, or other customers when making an online purchase, you can’t miss the opportunity to show consumers content created by your own customers. For example, you can use your social networks to demonstrate that real people are already buying, using, and enjoying your company’s products or services. Additionally, this type of campaign usually helps increase engagement in your email marketing campaigns. So, in 2023, don’t overlook this trend!
4. Mobile First
Sixty percent of email opens occur on a mobile device. In fact, this percentage has continued to grow, especially among younger generations. Additionally, 62% of users delete an email if it’s not optimized for mobile devices. Subscribers quickly lose patience when they can’t read or view an email properly. Therefore, it’s crucial that the design of your email marketing campaigns is responsive, adapting to any device to optimize and improve user experience.
5. Marketing Automation
Email automation is nothing new. In fact, it has been proven that automated emails increase the effectiveness and sales of your campaigns, improve customer relationships, and foster loyalty. Moreover, trends like Artificial Intelligence or hyper-personalization have accelerated the need to automate email marketing. These new technologies have helped collect and analyze data, and design and send perfectly optimized personalized emails automatically. It’s a useful technology for cross-selling, for example.
6. Animated and Interactive Content
Did you know that animated and interactive content can increase CTR by 300%? So, if you haven’t started creating interactive email marketing campaigns yet, what are you waiting for?! But remember, less is more! You don’t need an all-animated design. Simply placing a GIF in the right place can capture the reader’s attention in seconds. Therefore, think carefully about your designs and start making them interactive to increase engagement in your email marketing campaigns.
Ready to take your email marketing to the next level? With Digiboost, you can harness the latest trends like AI, hyper-personalization, and interactive content to drive engagement and conversions. Don’t miss out on the opportunity to elevate your strategy. Contact us today and let’s turbocharge your email marketing together.