Google is the most used search engine to-date but for many businesses, Google is much more than just a search engine; it is how these businesses generate sales and foot traffic to their brick-and-mortar storefronts. With the recent crisis of COVID-19, many of these small businesses are either shutting down or making severe changes in…
After your web developer completes the design and development of your website, you suddenly find it in your control as you sit wondering what to do next. You may look to Google for ways to optimize your site or turn to website marketers for advice and assistance on the best ways to market your site….
By: Jay Rebaldo There’s some confusion in the digital world today between SEO (Search EngineOptimization) and SEM (Search Engine Marketing) and whether they work together or againstone another in driving traffic to your website. Just to be clear, before we begin to explore howSEO impacts SEM, let’s get everyone on the same page, so to…
You might be wondering how to determine if a website, maybe your own, has been treated for proper search engine optimization. As part of your requirements gathering, you’ll need to check what has and hasn’t been done on the existing site, so that you can make an appropriate recommendation. It’s not enough to ask the…
Every time Google rolls out another Panda, Penguin, or (insert animal here) update, the Internet goes wild with speculation on the best way to come out on top in search rankings. We saw this most with Panda 4.0 and the chatter gets louder as a new Internet marketing genius explains the new secret sauce to…
As we roll into a brand-new calendar year for SEO, it seems only appropriate to reflect on the momentous changes that occurred from a search-engine ranking perspective last year, and to look ahead at what we can logically expect in 2020 and beyond. There certainly has been a lot of seismic activity in the industry…
End of content
End of content