Category:
Search Engine Optimization Strategy
We came, we saw, and we have something to say. Digiboost has learned a few tricks about scaling organizations. Here are some of the things that have come up with our clients and in our everyday business.
4 Trends Shaping the Future of Content Marketing
February 7, 2022
During the last two decades, the rapid pace of advancement in the technology realm has changed the face of marketing as we know it. From the 90s when the internet was considered a novelty, to now when most people are perpetually tethered to their phones, marketing has had to adapt to the evolving digital trends…
5 Reasons Why SEO Matters for Every Startup & Small Business
June 2, 2020
As a startup founder or small business owner, you often have to work with a small budget. This can be hard, especially during the early stages of your business when expenses surpass revenues. In situations like these, it seems the only option would be to cut expenses, and among the first to go is your…
Google Algorithm Update: What You Need to Know About Local Search
January 18, 2020
Towards the end of 2019, rumors of a Google algorithm update began popping up on social media and forums. People noticed fluctuations in rankings that were higher than usual in November, but it wasn’t until early December that Google finally confirmed the update. Nov. 2019 Google Algorithm Update The much-speculated update turned out to be…
September 27, 2019
By: Jay Rebaldo There's some confusion in the digital world today between SEO (Search EngineOptimization) and SEM (Search Engine Marketing) and whether they work together or againstone another in driving traffic to your website. Just to be clear, before we begin to explore howSEO impacts SEM, let’s get everyone on the same page, so to…
Easy SEO Checks: How to Tell if a Site Has Been Effectively Treated with Search Engine Optimization
June 1, 2019
You might be wondering how to determine if a website, maybe your own, has been treated for proper search engine optimization. As part of your requirements gathering, you’ll need to check what has and hasn’t been done on the existing site, so that you can make an appropriate recommendation. It’s not enough to ask the…
SEO Backwards & Forwards: 2018 Trends & 2019 Predictions
January 1, 2019
As we roll into a brand-new calendar year for SEO, it seems only appropriate to reflect on the momentous changes that occurred from a search-engine ranking perspective last year, and to look ahead at what we can logically expect in 2020 and beyond. There certainly has been a lot of seismic activity in the industry…