Advertising Tips and Best Practices on Google Ads

google ads

By: Jay Rebaldo Every business owner and entrepreneur want to get the best use of their advertising budget and Google Advertising can help – provided you follow the best practices to ensure successful search engine marketing (SEM). Obviously, you will need a strong, well-developed SEO strategy followed by an equally strong execution of that strategy. … Read more

How SEO Impacts SEM

By: Jay Rebaldo There’s some  confusion in the digital world today between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and whether they work together or against one another in driving traffic to your website. Just to be clear, before we begin to explore how SEO impacts SEM, let’s get everyone on the same … Read more