Pay Per Click (PPC)
The best return on your advertising budget will come from a proven strategy.
One of the major advantages of pay per click (PPC) marketing over offline advertising is the ability to track your spend performance. Learning market behavior through PPC advertising also allows you to perform predictive analysis on what your customers and prospective customers do when they respond to your advertisements. This type of information is critical in your business planning and goal setting. There are many ways to deploy a PPC strategy across various platforms, but there are definitely channels that you can focus on to cover all facets.
What is pay per click advertising?
Pay per click is an internet advertising model where a business pays a fee each time that its advertisement is clicked by an online user. The business is using advertising dollars to direct users to the product or service pages offered. PPC is different from search engine optimization (SEO) in that you’re paying for placement, rather than being listed through organic results on major search engines. Effectively, it is a pay to play model of business. The primary advantage of paid advertising online is that you can easily track where your dollars are spent and what return on investment (ROI) you’ve achieved through closed sales.
Search engine advertising
Search engines are ubiquitous in our daily lives. We use them to query and get answers to some of our most pressing questions. You can search for virtually anything and get some sort of result. While your business may only have one website in a sea of billions, you can still compete for placement on the major search engines like Google, Yahoo, Yandex, or Bing. This is a difficult endeavor, primarily because there is so much competition and the effort required is time-consuming. In many case, you still get ahead by deploying a PPC strategy on those same search engines to gain exposure. Nearly all search engines offer some type of paid platform to advertise your products or services.
Social media platforms
Social media platforms like Twitter, Facebook, Instagram, or LinkedIn are excellent platforms to promote your business through a PPC strategy. Boosting products, services, or even posts that you’ve written can be promoted effectively to reach millions of users. Figuring out which platforms does take some research to be selective with your brand position and desired audience, but developing a content production model and promoting it is a key to gaining market recognition very quickly.
Digital Over-the-top (OTT) Television
With the rise of smart televisions, and the apps that come packaged within them, came another marketing opportunity in Over-the-Top (OTT) television advertising. Significantly cheaper than network television advertising, OTT offers businesses the same benefits digital marketing offers in highly trackable traffic. Tailoring your advertising dollars to specific programming is an incredible way to target your desired key demographics that align with your business’ brand strategy.
How to get started
Digiboost can partner with you to launch an effective PPC strategy for your business. We can help you research and formulate a results-driven plan to grow your business. Contact us today to get started!
- Prior to joining Digiboost, I believed that all success for a company looking to make the jump to recognition came…