Addressing external cyber threats isn’t the only requirement to protect your business in the increasingly complex world of cybercrime. Often overlooked, insider threats can inflict as much damage as external risks, and yet, many organizations struggle to adequately monitor and manage these internal threats. A large proportion of data breaches stem from human error and…
As a B2B brand, selecting the right ad platforms and audiences is crucial to your success. With the vast array of advertising options available today, it can be challenging to determine what is most effective for your business. In this article, we’ll explore some of the key considerations when making this selection for your B2B…
Digital marketing has become an increasingly important aspect of business success, especially for small businesses. A well-planned digital marketing strategy can help your small business to reach its target audience and compete with larger organizations in the market. In this article, we will discuss some best practices for creating a winning digital marketing plan for…
When a hardware or software product approaches its End of Life (EoL) or End of Service (EoS), it ceases to receive support from its manufacturer. The inherent implications of this for businesses like yours are that these unsupported technologies no longer benefit from routine internal security measures or backing from the manufacturer. However, the silver…
Artificial intelligence (AI) writing services are becoming increasingly popular with marketing and advertising agencies. These services use advanced algorithms to generate high-quality written content, such as blog posts, product descriptions, and social media posts. As a result, businesses can produce more content in less time, freeing resources to focus on other aspects of their business….
When I embarked on my first solo enterprise in 2012 with my white label agency, Plugin Group, it was an incredibly scary time. While I had spent quite a bit of time building up my client base while I was still working full time, I still saw a 50% drop in my monthly income. With…
With the ever-evolving digital landscape, marketing teams must stay on their toes. 2023 is bringing a lot of changes with advertising, the introduction of ChatGPT, and changes on Twitter and Facebook. For businesses, in particular, Apple’s recent update of iOS 15 has caused a stir, with increased ad costs and reduced conversions becoming prevalent aspects…
Cybercriminals use Phishing to hack into businesses and steal personal information, such as login details, credit card numbers and personal data. Phishing messages are often sent via email, but can also be sent as SMS messages, or messages in third party applications like WhatsApp, Facebook, LinkedIn and Facebook.Protecting your online identity is as simple as…
You’re probably becoming used to hearing about data breaches at some of the largest companies in the world. This is due to the rapid evolution of new threats being developed each day to obtain user data from businesses. These threats are quite costly as well. According to the IBM Data Breach Report from this year,…
The best way to get traffic to your website is through Google Search. Google is the largest search engine, with billions of searches each day. Users rely on search engines to locate everything these days, from restaurant recommendations to B2B software vendors. Your business can utilize SEO to drive quality traffic to your site if…
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