Content Marketing Primer

Content marketing has often been described as a method of “pulling” rather than “pushing”; your goal, as a business, is is to attract and engage customers by allowing them to make their own decisions about your product or service, rather than trying to sell them on it. Neil Patel and Kathryn Aragon’s Advanced Guide to … Read more

Why I Do What I Do

Do you ever sit down and wonder how you ended up where you are at that particular moment in life? Sure, we all  have broad plans that lead us down general paths that contribute to our station in life, but chance always has a say. In that thinking, you also begin to ponder why you … Read more